So you've got your company holiday promotion coming up. You've gone through all of your options and thought to yourself, “A wall calendar! It's the perfect idea!”.  In fact, a wall calendar could indeed be considered the most powerful promotional product. It's inexpensive and very well known.

In a survey done by the Promotional Products Association International (PPAI), results revealed statistics which prove beyond a shadow of doubt, that a wall calendar is the most effective form of advertising out there.

For starters, almost everyone uses calendars, and of those who use them, most use more than one. The study found that most households use an average of four calendars, and the typical employee has two calendars accessible at all times.

Think about it... If the kids have dance lessons and you have applicants coming in for a job interview, what's the easiest way to keep track of them? PPAI stats show that 65% of homes and businesses that use calendars keep track of their appointments by this medium alone. In addition to that, only 28% of calendars that were being used in homes and 15% that were being used in businesses were purchased by the user. The rest were received as a promotional item from a business or organization.

So why is the wall calendar the perfect promotional gift? Since they are useful items, people appreciate them and those who send them. It's the only form of advertising that people request to receive. Your company name receives exposure 24/7, 365 days per year with imprinted calendars. Studies also show that 85% of people who receive calendars do business with the firm advertised on the advertised calendar.

The most interesting statistic though is the fact that 87% of household recipients and 94% of business recipients can recall the advertisement stated in the message on the calendar. So why not make them remember your company?